Fancy A Muffin? So Does Everyone Else
For many people, lunchtime means going out of the office to a local cafe, coffee shop or supermarket. Savoury products like sandwiches, cold and hot drinks, and sweets can all be purchased for a low cost. A bad day at the office can set off a mass purchase of all things chocolaty. The muffin has become a very popular snack for people to buy with a coffee or as a pudding. because they come in a number of flavours and are easy to use, the muffin is a convenient food as well as a tasty one.
The muffin is now considered to be a gourmet snack by many because of its shape and flavours. The expansion of gourmet coffee shops like Starbucks has led to this in part. it also helps that ingredients are now luxurious like Belgian chocolate and fresh berries, so food snobs can eat them too.
The development of the famous ‘skinny muffin’ which claims to be a healthier version of the sweet treats means that even those on a diet can enjoy the flavours of a blueberry or lemon flavoured muffin. Coffee houses are not losing money by driving away those on a diet whilst the customers feel like they are eating something tasty yet healthy.
the shape and size of muffins has also changed how we look at them. When first sold in coffee houses and shops, muffins were relatively small and evenly shaped. Then came the dawn of the massive topped muffin which was bigger than the traditional size. This is where the term ‘muffin top’ came from which we use to describe stomachs that are being squeezed over tight trousers.
In recent years however the flower-pot or tulip muffin has become the most popular. This has been partly triggered by the reluctance of consumers to eat such a big portion all in one sitting, as this new design is a little smaller and more even between top and bottom. The name flower-pot comes from the fine paper that surrounds the bottom of the muffin.
There can be major profits made by selling muffins in coffee houses and shops, and now pubs are getting in on the action by offering their customers muffins as a sweet alternative to the more traditional savoury snacks usually found in pubs.
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